Virtual Portfolio
Featured Project: Krystal "Freeze"
Our Print Solutions Group collaborated with The Johnson Group to produce bold POP, re-launching the Krystal "Freeze," just in time for the summer. To showcase Freeze's eight fun flavors, we created a campaign that went beyond window clings and pre-sell menu boards.
Two prototypes were produced and tested. The first: A colorful Krystal Freeze-shaped shroud which covered drive-thru pre-sell boards. The second: The brightly-colored Freeze Flavor Finder. The Flavor Finder stands four feet tall and prompts in-store customers to spin a Wheel of Fortune-inspired wheel to determine their Freeze flavor. Both prototypes proved to be a great success in trial runs inside select stores across Atlanta and Chattanooga. These locations experienced a notable boost in sales and, as a result, the POPs were implemented in other locations.
- Bojangles'
- Interior | Menu Board
- Seattle's Best Coffee
- Interior | Register Topper
- Schlotzsky's
- Interior | Window Cling
- Back Yard Burgers
- Interior | Window Cling
- Seattle's Best Coffee
- Interior | Menu Board
- Hardee's
- Interior | Window Cling
- Bojangles'
- Interior | Counter Mat
- Seattle's Best Coffee
- Interior | Table Topper
- Hot Topic
- Interior | Poster
- Hot Topic
- Interior | Poster
- Hot Topic
- Interior | Poster
- Hot Topic
- Interior | Poster
- Hardee's
- Exterior | Banner
- Back Yard Burgers
- Exterior | Banner
- Krispy Kreme
- Exterior | Yard Sign
- Krystal
- Exterior | Yard Sign
- Hardee's
- Exterior | Yard Sign
- Back Yard Burgers
- Exterior | Yard Sign
- Hardee's
- Exterior | Yard Sign
- Hardee's
- Exterior | Banner
- Aaron's
- Local Marketing | Direct Mail
- Aaron's
- Local Marketing | Direct Mail
- Good Eats
- Local Marketing | Direct Mail
- Carl's Jr.
- Local Marketing | Direct Mail
- Jamba Juice
- Local Marketing | Direct Mail
- Good Eats
- Local Marketing | Direct Mail
- Carl's Jr.
- Local Marketing | Direct Mail
- Good Eats
- Local Marketing | Direct Mail